Communications & Marketing
Project Info
Specific areaSocial Media Management
Est. time commitment1-2 hours per week
TimezoneUTC
Description
VegMediaWatch (VMW) is watchdog group that aims to improve the portrayal of veganism and plant-based foods in the mainstream media. Through measured social media posts, VMW holds journalists accountable by exposing anti-vegan bias. VMW also thanks journalists for portraying veganism positively by amplifying their stories. Despite the fact that engagement has been limited, at least 10 journalists have responded to the posts - editing their stories or headlines, defending their coverage, acknowledging our argument or thanking us for the accolades. This feedback demonstrates that the endeavor is having some impact on journalists, and it suggests to me that increased public engagement with the posts could amplify the impact. VMW is a volunteer grassroots endeavor. It does not have a budget or 501c3. If you have expertise in building an engaged following on social media platforms, VMW (and the animals for whom we are advocating) could use your assistance.Skills requested
- Building an engaged following on social media
Languages required
- English
About us
Area of workMonitoring, Evaluation & Research
Operating locationNew York City
Type of orgOrganization